Sunday, February 5, 2012

It is Superbowl Sunday.

Keep your eye on the commercials and let me know if you spot anything IKEA. Last year I found a LYKTA in a Bud Light commercial and chances are good there will be something else this year.

Take a look back at some of the featured commercials from the past (HeinekenJamba Juice, Band-aids and video games) and see how commercials have proven themselves to be a treasure trove of spotting potential.

Versatility and affordability is attractive to consumers and commercial art departments.

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