Keep your eye on the commercials and let me know if you spot anything IKEA. Last year I found a LYKTA in a Bud Light commercial and chances are good there will be something else this year.
Take a look back at some of the featured commercials from the past (Heineken, Jamba Juice, Band-aids and video games) and see how commercials have proven themselves to be a treasure trove of spotting potential.
Versatility and affordability is attractive to consumers and commercial art departments.
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